Benefits of having a website:
A
business benefits greatly by developing a website this will allow it
 establish
a global presence
provide information
to customers 24 hours a day
receive feedback
from customers
heighten
public interest
make pictures,
sound and film files available
answer frequently
asked questions
floating
new services, products and offers with immediate effect.
Is having website enough?
Having a professionally made website on the web is a step in the right
direction, however it may not be enough to have enough Internet visitors.
A business would further benefit by registering its website with search
engines so that more users are able to locate and visit it.
What is a search engine?
A search engine is a database of indexed websites that allows users
to conduct a keyword search. When a user requests a keyword search,
the engine lists all the websites that contain the requested keywords.
Thus, if your business's website is registered, the search engine will
list it for users to view.
It is important to note that your business's website will be listed
along with thousands of others. Therefore, if the website is poorly
listed then the user is likely to get the information before reaching
your site. However, if your website is listed in the top ten then there
is a 99% chance the user will visit your site. Therefore, a website's
search engine ranking holds great importance. However getting a place
in the top spots is a very dynamic activity.
How does a search engine operate?
To understand the ranking of a website in the search engine searches,
one must understand how a search engine operates. There are two types
of search engines
human-based,
called directories
crawler
based, most commonly used
Directories
are created by human editors. After submitting a Web site to a
directory, a human editor categorizes the web site. You will be
asked to provide a description and a category for your website.
Crawler-based search engines, however, are programs and have three
major elements. First is the spider, also called the crawler.
The spider visits a web page, reads it, and then follows links
to other pages within the site. The spider then returns to the
site on a regular basis to look for changes.
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Everything
the spider finds goes into the second part of the search engine,
the index. The index, sometimes called the catalog, is like a
giant book containing a copy of every web page that the spider
finds. If a web page changes, then this book is updated with new
information.
Search engine software is the third part of a search engine. This
is the program that sifts through the millions of pages recorded
in the index to find matches to a search and rank them in order
of what it believes is most relevant.
How
does a search engine rank a website?
Exactly what algorithm and rules a search engine uses to rank
websites is not commonly available information but a website should
be continually optimised until it does reach the top rankings.
Top search engines to register your Website
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Google:
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www.google.com |
Google
has indexed over 3 billion pages and responds to more than 200
million searched per day. It is one of the best search engines
to register your business website.
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Yahoo:
MSN search:
AOL:
Ask Jeeves:
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www.yahoo.com
www.msnsearch.com
AOL.com
www.askjeeves.com |
Power of the search
engines
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According to Jupiter Media Metrix & NPD (March 2001), users looking
for products are far more likely to type the product name into a search
engine's search box (28 percent) than browse shopping 'channels' (5
percent) or click on ads (4 percent).
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Based on the findings by Nielsen//NetRatings (May 2001), nine
out of 10 Web users visit a search engine, portal or community
site each month. They also revisit frequently, nearly five
times per month.
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All
these reveal how useful search engines can be for directing traffic to
a business's Website. "And if you are not considering search engine
marketing (SEM) in your marketing mix, it is as if you are ignoring a
major medium such as TV, radio or newspapers in the offline world,"
said Danny Sullivan, editor of SearchEngineWatch.com.
All these reveal how useful search engines can be for directing traffic
to a business's Website. "And if you are not considering search engine
marketing (SEM) in your marketing mix, it is as if you are ignoring a
major medium such as TV, radio or newspapers in the offline world,"
said Danny Sullivan, editor of SearchEngineWatch.com.
We are here to assist you!
Creating a professional website for you business is a good beginning to
exploit the power of the web. Affectively advertising it on the Internet
is the next necessary step.
The process needs optimising and registering the website to
a range of search engines. The optimisation of the site is required
to avoid the search engines rejecting your site and not listing it. The
registering of the site to the search engines following the optimisation
would ensure the increased popularity of your business to the visitors
who would be searching for the products and services you offer.
At LimelightGlobal.com,
eWeb we
have specialists with thorough experience in websites optimisation and
submission, who will carefully examine your site and optimise it for a
large number of search engines. Our specialists also submit and register
websites to a range of popular search engines. The number of such search
engines is growing into thousands and this is due to the significant success
of the Internet based E-marketing.
Therefore, we strongly recommend you not to ignore getting your site enlisted
in the search engines. It will assist to guide a wide range of Internet
visitors to your site and introduce it to a fairly targeted audience.
Contribution: Hannah Sohail,
Consultant
eMarketing,
LimelightGlobal.com,
eWeb
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